Product-Led Growth (PLG) Basics

 

PLG is a strategy where the product itself acts as the primary driver of acquisition, conversion, and retention.

  • Core Principle: Deliver value before you ask for the credit card.

  • Key Metrics: Focus on Time-to-Value (TTV). How quickly can a user experience that "aha!" moment after signing up?

  • Design for Self-Serve: If a user needs a sales call to start using your product, you are in a Sales-Led model, not a PLG model.

Remove friction, simplify the onboarding flow, and let the product speak for itself.

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