Avoiding the "Feature Factory" Trap


 

Avoiding the "Feature Factory" Trap

Many PMs fall into the trap of measuring success by "features shipped." This is a vanity metric.

  • The Shift: Move from "Output" (how much we built) to "Outcome" (what we changed for the user).

  • Outcome-Driven Roadmaps: Define a clear goal, such as "Reduce checkout friction by 20%," rather than "Add Apple Pay."

  • Measure Success: Did that feature actually move the needle on your specific KPI? If not, iterate or kill it.

Don't celebrate the launch; celebrate the impact.

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